Mapping company, Here that provides mapping data and services to individuals and businesses is going to help Baidu, the Chinese tech giant to expand its mapping service to Europe and possibly to the rest of the world. Here is owned by a consortium of automotive manufacturers that include Audi, BMW and Daimler. Here has the capability to capture mapping content from road networks, buildings, parks and traffic patterns.
Here is the power behind Baidu Map’s desktop and mobile services in the Southeast Asian region that is outside mainland China. Here will also support Baidu Maps as it competes with Google and Apple map services. The financial terms of the deal between Here and Baidu Maps have not been disclosed.
When Baidu announced its expansion plans for Baidu Maps, Li Dongmin, the general manager of the Chinese company reportedly said that this will be the signal to finally transform the Chinese map provider into a world map provider for more than 150 countries worldwide. Baidu Maps will also be the service provider for global mobile travel applications.
Sometimes, Baidu is referred to as the Google of China and with its mapping operations; it will compete with Google Maps and Apple Maps. Baidu Maps has a market capitalization of $61 billion (£51 billion) with more than 350 million active users globally.
Here has mapped around 200 countries all over the world. It collects data from vehicles, cartographers and tens of thousands reliable sources in several countries. Many people rely on Here when they travel and explore new places.
According to Bruno Bourguet, SVP and head of sales and business development of Here, the mapping company is excited about their agreement with Baidu Maps because it will help a growing number of travelers and tourists particularly from China who wants to find their way easily when they visit other countries.
Aside from Google Maps, Apple Maps and Baidu Maps, there are also Illustrated Maps of cities and towns that can be useful for travelers. When a traveler uses the illustrated map, it is very easy to find directions because popular landmarks and prominent buildings are highlighted.