IAB Data Shows That Australian Digital Ads Bounce Back In Q3 2020

Good news for people in the Aussie digital advertising industry, the people most invested in a King Kong agency review and the like, as the latest data from the Interactive Advertising Bureau suggests that the industry is bouncing back from a rough Q2 2020.

Data from the latest IAB Australia Online Advertising Expenditure Report shows that the AU’s digital ad industry saw an 11.3% growth in Q3 2020, from Q2 2020, reaching a total value of $2.26bn as of September 30, 2020.

Search and directories grew a bit, totalling $1.006bn, accounting for 45% of all ad expenditure for Q3 2020. The general display followed at $871mn, accounting for 38%, then classifieds, totalling at $386mn, and accounting for 17%.

General display formats saw growth in general, with video seeing 11% growth, standard display seeing 10%, and infeed/native advertising seeing the biggest growth; 19%. Video advertising is going back to pre-pandemic results, with connected TV inventory seeing the highest growth for digital screens.

Search and directories sector was still down from 2019, with a drop of 6.9%, and so is Classifieds, with a drop of 11.5%. However, general display revenue managed to experience marginal growth, with a 0.9% increase, attributed to growth in video.

IAB Australia CEO Gai Le Roy noted that it’s been challenging for the digital ad industry. The good news for people invested in a King Kong agency review, however, is that the growth in Q3 2020 shows that the industry is bouncing back, just in time for Q4, traditionally seen as the industry’s strongest quarter, and, as a result, they expect this growth to continue until the end of 2020.



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