Every marketer knows the power of word-of-mouth advertising. When it comes to swaying people’s opinions, nothing beats the opinions of others.
In the digital age, customer reviews are the new word-of-mouth advertising, with people basing their buying decisions on the reviews posted about a product or service.
Getting good reviews is more than just putting products and services out there; it’s also about providing people incentives to write reviews. Here are a few things to keep in mind.
Everyone believes that their time is precious, so giving people a reason to write up a review with rewards is a good way to get them writing for you.
Discounts, coupons, contests, and the like are the common options for motivating people, and can even pay back dividends by boosting sales on return trips.
One thing that doing comedy and asking for reviews have in common is the need for good timing.
The best time to ask for a review is after a client’s positive experience with the brand, a re-order, a social media post where they tagged you, or if they refer customers. Basically, the best time to ask for a review is when they feel like their needs have been met, which will reflect on the reviews.
Use your website
When you go to a site that asks you to leave a king kong advertising review, you’ll notice how it’s designed to make it easy for you.
That’s a tactic for getting reviews. The easier and more convenient it is for someone to leave a review, the more likely they are to go and do it. To that end, make sure that your site and blogs are optimized to allow for easy commenting and reviewing.