The new Vehicle Wrapping Association of Australia has been gaining a lot of ground as wrappers embrace its no-fee model, and its goal to provide better quality wraps and fleet signage in Brisbane, as well as across Australia, via weeding out amateur, incompetent or outright negligent operators from professionals.
The VWAA is the brainchild of Mark Murray, an industry veteran and the owner of WA’s Wrap Works, which was quietly launched earlier in December 2018. In the intervening weeks, it has already managed to get the backing of some of the big names of fleet signage in Brisbane and across Australia.
Alongside Wrap Works, several companies have managed pass the VMAA’s audit process, becoming fully accredited members as a result. These include, Impact Signs WAS, Zooma Signs in QLD, Signrite in TAS, and Grafico – Auto in VIC, among others.
Murray says that, as he saw the wrapping industry grow, he saw an alarming number of shoddy work. He notes that he’s 53, and has been a part of the industry for pretty much his whole life; operating a wrapping business in Perth that specialises in wrapping high-end vehicles.
Working in the industry as he did, he found it unacceptable that standards were dropping, giving the industry a bad name. He notes that it’s not just backyarders, too, but some actual operators as well.
Murray notes that there are shops with no accreditation, or insurance to cover them if things go wrong, which is why he created the VWAA and its standard; it shows the business does haven the expertise and professionalism needed to handle the wrapping of a vehicle.
Members of the VWAA don’t pay to become members, it’s purely voluntary. Lack of VWAA doesn’t mean that a wrapping business isn’t professional, but having accreditation does guarantee professionalism, which gives some peace of mind. All members are audited to make sure that they meet the VWAA’s legal, ethical and professional requirements.
Murray says that things have started off slow, with people looking at the idea and wondering what it can do for the industry. He does note with enthusiasm that the first few membership inquiries have been pretty good, with only 2 rejections.