Facebook has recently launched a targeted ad campaign that talks about the benefits of targeted advertising. The fairly-meta campaign started late February 2021, dubbed Good Ideas Deserve to be Found, and will run across different media and digital channels, throughout spring in the US. The purpose of the campaign, according to Facebook, is to espouse theRead More
There are many reasons why a business is considering hiring a digital marketing agency. It is possible that the company has no in-house team to take care of marketing and advertising campaigns. Other companies want to bring in some digital expertise because they want to generate more revenue or grow the business to unbelievable heights.Read More
Small businesses don’t have a lot of things that big-name businesses enjoy, but they do have advantages. When it comes to digital marketing, their smaller scale means they’re also got a better scope of things. Here are a few reasons as to why SMEs do digital marketing better. Big budgets means big ad sprays BigRead More
Every marketer knows the power of word-of-mouth advertising. When it comes to swaying people’s opinions, nothing beats the opinions of others. In the digital age, customer reviews are the new word-of-mouth advertising, with people basing their buying decisions on the reviews posted about a product or service. Getting good reviews is more than just puttingRead More
Good news for people in the Aussie digital advertising industry, the people most invested in a King Kong agency review and the like, as the latest data from the Interactive Advertising Bureau suggests that the industry is bouncing back from a rough Q2 2020. Data from the latest IAB Australia Online Advertising Expenditure Report showsRead More
